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"What I Learned After Spending $6,700,000+ on Facebook and Google Ads For Clients..."
From Lucas Lee-Tyson
December 2, 2023
I first discovered the power of digital advertising 2 years ago.
At the time, I was working a typical 9-5 office job. I didn’t hate it, but I didn’t love it either.
I felt like I had a lot more to contribute to the world than sitting at a desk all day, doing work that I didn’t particularly enjoy.
I had been poking my head into the world of “online marketing” and entrepreneurship for a while, but had never really gone anywhere or made any real money with it.
I wanted to build something of myself – something that would give me real freedom in my life.
Freedom to make the money I wanted to make. Freedom to spend my time on the things I found enjoyable and fulfilling.
I knew I definitely did not want to work a 9-5 job forever, but I had no idea how I was going to support myself if I quit.
Until one day, a lightbulb went off in my head.
It happened when I was sitting in on a meeting with the marketing team. They had just hired a digital marketing agency to run Facebook and Google Ads for their products and services.
During that meeting, I learned that the company I was working for was spending $250,000 per MONTH on Facebook and Google Ads.
And, to manage it, they were paying this marketing agency 8% of their ad spend to help them manage and scale it.
I remember sitting there, mind completely blown at how much money was being thrown into these platforms…
And, I remember doing the math and realizing this marketing agency was getting paid $20,000 per MONTH for their services.
$20,000 per month. $240,000 per year. Just for managing Facebook and Google Ad campaigns.
That was the moment when everything changed for me.
I realized that if I could learn the skills of digital advertising, I could finally achieve the freedom that I was so desperately after in my life.
And, more importantly, I realized why I wasn’t fulfilled at my office job. It was because I wasn’t on a path that allowed me to GROW into achieving the lifestyle I wanted.
Like I said, I had known for a long time I wanted to build something of my own.
And now – I finally knew exactly what to build.
I went home from work that day and started Googling like a mad man.
“How to learn Facebook Ads”
“How to get digital marketing clients”
“How to build a social media marketing agency”
And I got to work.
2 weeks later, I had landed my first client.
6 weeks later, I quit my job and went all-in on my digital marketing business.
It blew my mind how quickly it was snowballing in momentum.
I had tried almost every “Internet business model” out there. Dropshipping, affiliate marketing, selling stuff on eBay. None of it worked for me.
…I never made progress – until I started learning the right skills, and applying it to the right business model.
That was 2 years ago.
Since then, Growth Cave has evolved from a 1-man agency to a full-fledged digital marketing empire.
Myself and my team spend our days training, teaching, and consulting other entrepreneurs on our proven digital advertising strategies and frameworks.
Sharing what we’ve learned from over $6.7M in ad spend (and counting) for our clients.
Providing step-by-step, actionable frameworks to help other entrepreneurs reach massive new heights.
Right now, our mission is to help 100 entrepreneurs scale to the $1M mark by the end of 2024.
Want that to include you?
Then click the button below and get instant access to our best free training material.
I promise, it’ll blow your mind.