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Has your Facebook Ad performance declined recently?
Lucas Lee-Tyson, November 18th, 2018
I know mine certainly had. For a while, I was only managing a few hundred dollars in ad spend for a few local companies, with the occasional one-off job here and there. I was getting them decent results, they were happy, and everything was just fine and dandy.
Then, in what felt like seconds, my entire business changed. A massive eCommerce business approached me and asked me to manage their campaigns. They had just fired their 3rd agency in 2 months and were sick of dealing with them. They wanted me to manage their entire account personally, as an in-house/consultant hybrid.
To say I was out of my depth would be an understatement. They were spending over $50,000 a month alone, without much to show for it. Their entire Ad account was a mess.
Compared to the $200/month budgets I was used to working with, this was going to be an entirely new challenge. So I set out to devour every piece of content related to creating, scaling, and managing profitable Facebook campaigns at high budgets.
I was like a machine. I’d find something, and implement. Read, test, read, test, rinse and repeat. And it worked. Within the first 2 months I had cut their cost-per-purchase down from ~$100 down to $30, and they were ecstatic.
We implemented the changes on their main campaigns, and pretty soon they were back to profitability. In fact, within just 2 months, they were making more money than they ever had from paid traffic.
I realized that Facebook Ads, at the elite level, were an entirely different ballgame. I was competing with brands that had millions of dollars at their disposal to out-test, out-bid, and out-optimized at every turn. I knew if I wanted to help my clients succeed, I had to work smarter, not harder.
Growth Cave is my personal blog where I share the exact strategies, tactics, and tricks I use to run profitable Facebook campaigns for my clients. I also write about other topics in paid traffic, and marketing in general.
Twice a month, I send out an email of everything that’s been working for me, and what hasn’t. No spam, no ads, and definitely no affiliate links. Just useful, actionable information you can start using on your campaigns today.
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