Want the Facebook Ads secrets we teach to our 8 figure clients?
If so, click the button below and I’ll send you our free training on how we create, manage, and scale wildly profitable Facebook campaigns for clients.
No ads. No affiliate links. No fluff. Just useful, actionable info sent straight to your inbox.
Liz Piper - Founder & CEO, Sprinkle Pop Shop
“Lucas was able to take our Facebook Ads and scale them over the course of 6 months to a 6x ROAS! His skills allowed us to expand our business and get our name out there.”
What does it take to consistently profit with Facebook Ads?
Written by Lucas Lee-Tyson, April 22nd, 2019
I got started in Facebook Ads as a freelancer. For a while, I was only managing a few hundred dollars in ad spend for a few local companies, with the occasional one-off job here and there. I was getting them decent results, they were happy, and everything was just fine and dandy.
Then, in what felt like seconds, my entire business changed. A massive eCommerce business approached me and asked me to manage their campaigns. They had just fired their 3rd agency in 2 months and were sick of dealing with them. They wanted me to manage their entire account personally, as an in-house/consultant hybrid.
To say I was out of my depth would be an understatement. They were spending over $50,000 a month alone, without much to show for it. Their entire Ad account was a mess.
Compared to the $200/month budgets I was used to working with, this was going to be an entirely new challenge. So I set out to devour every piece of content related to creating, scaling, and managing profitable Facebook campaigns at high budgets.
I was like a machine. I’d find something, and implement. Read, test, read, test, rinse and repeat. And it worked. Within the first 2 months I had cut their cost-per-purchase down from ~$100 down to $30, and they were ecstatic.
We implemented the changes on their main campaigns, and pretty soon they were back to profitability. In fact, within just 2 months, they were making more money than they ever had from paid traffic.
I realized that Facebook Ads, at the elite level, were an entirely different ballgame. I was competing with brands that had millions of dollars at their disposal to out-test, out-bid, and out-optimized at every turn. I knew if I wanted to help my clients succeed, I had to work smarter, not harder.
Here at Growth Cave, we share everything we learn.
Completely free, no strings attached.
If you’re tired of generic Facebook Ads advice and want useful, actionable content that you can start using immediately, either for yourself or for your clients, click the button below to get instant access to our private insights.