Post Purchase Retargeting – The most valuable audience you’re likely not using

The majority of businesses know the drill by now when it comes to paid traffic: new customers and retargeting. Maybe some engagement campaigns to boost social awareness, but for the most part these 2 campaigns are our primary money makers. However, there is a 3rd audience that very few businesses utilize …

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How Specific Should Your Facebook Ad Targeting Be? (Hint: Less Is More)

‘Back in the old days’ of Internet Marketing, the term ‘hyper targeting’ used to be all the rage. The idea that you could perfectly pinpoint your exact customers/users and only show your content to them seemed like a game changer. Unfortunately, the days of laser targeting are over. As ad platforms …

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7 Proven eCommerce Facebook Ad Strategies Used by the World’s Top Brands

It’s no secret that, given enough time, your Facebook Ad campaigns will slowly decline in performance. Even the best campaigns are not impervious to the effects of ad fatigue, so it’s important to be ready for these periods with new copy and creative. When I find my client’s campaigns are starting …

Read Now7 Proven eCommerce Facebook Ad Strategies Used by the World’s Top Brands