Facebook added a feature in June 2018 that allows you to view all active campaigns being run by your competitors on Facebook. To see your competitor’s ads, simply go to their Facebook Page and click on the ‘Info and Ads’ tab on the left side of the screen. Now this is …
If you’ve been reading my stuff for a while, you’ll know that a big tip I give out is to use your best customers/users/clients for your lookalike ‘seed’ audiences, rather than a large, general list. For example, an eCommerce store could do this by creating a list of all of their …
I talk with a lot of businesses that are thinking of getting started with Facebook Ads. And one of the most common concerns business owners have is, “how can we make sure the first X dollars ($100, $500, $1,000, whatever) we invest into Facebook Ads isn’t wasted?” If you’ve never run …
Sequential video ad funnels are an incredibly powerful part of Facebook Ads, that utilize video view custom audiences to lead prospects along a journey of ads, designed to educate and inform before ultimately selling them on your product or service. This funnel works amazingly for high-ticket products and services including (but …
The majority of businesses know the drill by now when it comes to paid traffic: new customers and retargeting. Maybe some engagement campaigns to boost social awareness, but for the most part these 2 campaigns are our primary money makers. However, there is a 3rd audience that very few businesses utilize …
Do you ever get ads for products you looked at on Instagram a few days ago? Or maybe you added something to your cart, didn’t end up purchasing, and now you’re getting ads for a 25% off coupon to complete your purchase. This is the power of retargeting. Retargeting (also called …
‘Back in the old days’ of Internet Marketing, the term ‘hyper targeting’ used to be all the rage. The idea that you could perfectly pinpoint your exact customers/users and only show your content to them seemed like a game changer. Unfortunately, the days of laser targeting are over. As ad platforms …
It’s no secret that, given enough time, your Facebook Ad campaigns will slowly decline in performance. Even the best campaigns are not impervious to the effects of ad fatigue, so it’s important to be ready for these periods with new copy and creative. When I find my client’s campaigns are starting …
Hey there. My name is Lucas. Growth Cave is my blog focused on PPC marketing. This blog will focus on my journey as a marketer and as a person. Marketing related posts will be about my 2 main projects: consulting and freelancing for clients, and building affiliate sites, all using PPC platforms. I’ll …
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