How to run Facebook Ads for high-ticket products and services

Sequential video ad funnels are an incredibly powerful part of Facebook Ads, that utilize video view custom audiences to lead prospects along a journey of ads, designed to educate and inform before ultimately selling them on your product or service.

This funnel works amazingly for high-ticket products and services including (but not limited to) online coaching, consulting, courses, masterminds, virtual summits, live events, and more.

In this video I go over a high-level overview of what a sequential video ad funnel looks like, why it’s so powerful, and how you can use it within your business. I also include some powerful tips I have learned (mainly from Ezra Firestone and Max Finn) which can drive incredibly powerful results.

Let me know your thoughts on this video, and what sorts of videos you’d like to see in the future! One of my goals for 2019 is to produce more video content since I think it’s a much more effective medium for learning than just plain text, and I’ve found I enjoy creating videos a lot more than just writing.

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2 thoughts on “How to run Facebook Ads for high-ticket products and services”

  1. thanks for sharing amazing knowledge.,, well can you also tell me ., with what objective should we set up our ad campaign for such a funnel, if our target to is to get leads or purchase of gemstones…cheers

    • Depends on the price, if it’s low-ticket (<$50) I would do a purchase right away. If it's more expensive I would do lead.


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